Project Overview:
I had the honor of serving as the Lead Motion Designer for Spotify’s "Radar Fest" in Lahore, Pakistan. This festival, featuring four handpicked artists, aimed to create a one-of-a-kind experience, and my role was to bring that vision to life through dynamic and impactful motion design that resonated with the audience. Working alongside Areeb Tariq, who expertly handled the festival’s overall branding, I was responsible for crafting all the motion graphics. This included designing captivating logo animations, high-energy SMD visuals, and engaging artist reveal posts that truly captured the essence and energy of Radar Fest.
My focus was to ensure that every motion element seamlessly blended with the festival’s unique visual identity, enhancing the audience’s engagement and excitement. The final outcome was a visually striking, immersive, and memorable event that embodied the spirit of Spotify’s Radar initiative and left a lasting impression on both the artists and the audience.
